Hey, I'm Jay!
Let's Tell Stories That Sell.
Welcome!
Hi, I’m Jay Freitas. I’m a marketing professional, proud husband, and girl dad to the most incredible daughter. I’m currently earning my Master’s in Marketing while helping brands bring bold ideas to life.
I’m passionate about building brands that resonate by crafting strategies rooted in purpose, insight, and storytelling. Whether it’s increasing engagement, uncovering consumer insights, or shaping a brand’s voice, I thrive on turning data into meaningful, people-first marketing.
Social Media Optimization
Within this project, I reimagined Sesame Street’s social strategy for today’s audience. I mapped the full customer journey and built a data-driven optimization plan for TikTok and Instagram.
Using psychographic and behavioral segmentation, I targeted three key audiences with tailored content, SEO, influencer marketing, and re-engagement tactics. I also developed a custom attribution model, content calendar, and performance analysis using KPIs like engagement rate, ROAS, and follower growth.
Please note, this project is not affiliated with or endorsed by Sesame Street.
SWOT analysis
In this project, I analyzed the digital presence of Disney Jr. and Sesame Street using Google Trends and a full SWOT breakdown. Disney Jr. clearly leads the pack with a strong social media game and smart content strategy—but I saw big opportunities for Sesame Street to catch up.
I proposed fun, modern ideas like influencer partnerships, VR content, and promo codes tied to Sesame Place. It’s all about helping a legendary brand shine brighter in today’s digital world.
Please note that this project is not affiliated with or endorsed by Disney or Sesame Street.
Experiential Engagement
This project reimagined Airbnb’s brand experience with a campaign focused on rebuilding trust and connecting with culturally aware travelers. By spotlighting real hosts through short-form video, influencer partnerships, and user-generated content, the strategy aimed to strengthen brand sentiment and drive meaningful engagement.
I used behavioral segmentation to tailor messaging, created a personalized microsite journey, and developed a custom attribution model to track performance using KPIs like CTR, ROAS, and sentiment lift. The work aligned closely with Airbnb’s mission of belonging, blending emotional storytelling with data-driven optimization.
Please note that this project is not affiliated with or endorsed by Airbnb
More Designs!
